About Michael McCarrell

My first ‘commerce’ experience was working in our family business, which was initially farming and then contracting.

I remember around 7 years old getting up at 5am to ride with my dad to take the just harvested barley to the mill about 15 miles away. We farmed atop a large set of hills and my dad wanted to shave with his electric razor on the way. He wanted to use both hands so he had me steering this 10-ton truck down a steep hill at 35 miles an hour from the passenger seat at seven years old!

As I reflect back on that experience, I find there are a number of lessons that entrepreneurs can draw on to reach their business goals.

1. The risk my dad took was totally out of line with the potential reward. He was risking huge potential personal property loss as well as the loss of our lives – all to save a few minutes of shaving time. Entrepreneurs must balance the risk they take with the potential rewards. Judicious risk is part of the successful business landscape. Outrageous risk belongs elsewhere.

2. Quite often, judicious risk doesn’t even involve ‘financial’ risk. It’s often doing something you’re uncomfortable doing. As an aspiring very succesful entrepreneur, you don’t want to take huge risks like my father did above. However, just as I took the wheel and steered the truck even though I was scared, you will, at times, need to do things outside your comfort zone.

After working for several small businesses, I started my own enterprise in 1991. By 1997 we were just short of $700,000 in revenue. Not bad for 1997 dollars and well over a million dollars when you adjust for inflation today.

I started doing consulting in the wireless market, and then got requests for in-depth market research which lead to direct response marketing work for a number of companies.

I’ve also had a business helping people overcome their fear of driving, and in fact today I still teach therapists and psychologists how to un-do and resolve trauma for their clients.

One of the biggest problems for entrepreneurs is the fear that holds them in their comfort zone. If you are going to be successful, you will need to do a lot of things that are very uncomfortable.

I’ve always worked with entrepreneurial firms, except for 6 months when I worked for a defense contractor. I’ve always taken a very personal interest in the marketing, strategy, successes and failures of all these firms. I mention failures because you almost always learn more from failures than successes and I always apply what I’ve learned to my clients.

Besides working with 6 and 7-figure business owners, my experience includes being a past partner in a marketing company called the Make Them Buy Club – a monthly webinar which explores exactly how to ethically persuade the prospects in a given market to become customers and fans. We examined over 25 businesses and markets, finding the most most successful competitors in their marketplace, and then providing a detailed process for taking the website, marketing, and the sales of that business to the next level.

Why is this important? Marketing is the life-blood of any business. Marketing is all about getting paying customers. Without paying customers, you do not have a business.

At the same time, life is not just about business, money and success, and I want to be clear my business is not just about ‘monetary success’. I’ve done plenty of projects where we’ve had generous increases in the traditional business metrics of revenue, sales, and profits.

That was fine for a season, but now I’m at a point where for me, it’s not just about traditional business success. My business is more tied into my life purpose.

Yes, I’ll help companies with results, but it’s more about contribution. I want to help people who are also about contribution. Those are the type of people I’m looking to work with. For me, life is more fun and fulfilling when I work with people who also want to contribute.

If you know you have a great product, you know your clients love it, and doing business with you makes this world a better place, then getting your business booming means you could do more good in the world.

That’s exactly the person I want to serve.

Secondly, maybe things aren’t all that great. Maybe you’ve done well in the past, but right now you are struggling some.

I can relate.

My dad was a contractor and business seemed to be good. However, I remember once, at around 10 years old, my dad actually telling me he was building model airplanes to take his mind off financial problems. His distress is something I’ve never forgotten.

He was partly correct in his strategy. Action is the best antidote for stress. But instead of building model airplanes, he would have been much better off taking action that would have had a positive impact on the financial problems.

Are there things in your business that you need to be taking action on, but you are not clear about  what those specific actions are? 

If you are struggling right now, but you have more contribution to make, and your annual revenues are at least $250k, you are definitely a person I want to help.

If this is you, let’s have a chat and see if we can get you back on track.